Language
Are big brands really fighting off the private label threat?

Blog

HomeHome / Blog / Are big brands really fighting off the private label threat?
search

Jun 13, 2023

CMBS Delinquency Rate Jumps 7 Percent in May

Oct 21, 2023

Why do grocery stores sell gift cards to other places?

Oct 24, 2023

Nice try, startup, but that's not your serviceable obtainable market (SOM)

May 06, 2023

Charlie Luxton on how to transform your home with a mezzanine

May 01, 2023

Complete Warehouse Supply Expands Operations and Welcomes New Team Members

Send your inquiry
SUBMIT

Jul 05, 2023

Are big brands really fighting off the private label threat?

A number of large FMCG brand owners, including Kraft Heinz, Britvic and Reckitt,

A number of large FMCG brand owners, including Kraft Heinz, Britvic and Reckitt, claim they have seen "minimal" impact from private label, despite statistics suggesting own brands are winning share. So what's happening?

One of the most notable trends during the cost of living crisis has been consumers’ shift towards private label products as brands push up prices and incomes are squeezed.

Private label now accounts for 37% of FMCG value sales in the UK, up 4.3% compared to last year, according to data from Circana (formerly IRI).

Buy today to continue reading