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May 22, 2023

UK’s cheapest supermarket revealed

Aldi was the cheapest supermarket in the UK in March, with an average household

Aldi was the cheapest supermarket in the UK in March, with an average household basket full of groceries and other essentials coming in at £72.54.

However, Lidl is closing the gap as the same basket would cost shoppers £72.79 at the discount retailer, only 25p more, according to consumer group Which?.

The same shop at Waitrose was £92.55 on average, a difference of £20.01 – that is 27.6% more.

The same items cost £80.27 at Sainsbury's (SBRY.L), £81.58 at Tesco (TSCO.L), £83.63 at Morrisons and £88.03 at Ocado (OCDO.L).

Which? retail editor Ele Clark said: "We know people are suffering through the worst cost of living crisis in decades and the price of food and drink has skyrocketed no matter where you shop.

"However, our monthly supermarket analysis shows you could save £20 on a basket of everyday groceries at the cheapest supermarket compared to the priciest one.

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"Supermarkets aren't currently doing enough to help customers. Which? believes the big retailers have a responsibility to ensure everyone has easy access to basic, affordable food ranges at a store near them, and to provide transparent pricing so people can easily work out which products offer the best value."

In a wider analysis of 137 items across the six "traditional" supermarkets Asda was the cheapest supermarket at £343.91.

The next cheapest was Sainsbury's at £353.16, around £9 more. Waitrose was £44.56 more expensive than Asda, coming in at £385.74, on average, for the same trolley of goods.

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Aldi and Lidl were not included in the larger shop comparison, as many brands can't be found at the discounters. This larger trolley of goods included items such as Andrex toilet paper and Cathedral City cheese.

A Waitrose spokesperson told Yahoo Finance UK: "We continue to work with our suppliers to keep prices as low as possible with more price cuts to come, but remain equally committed to industry leading animal welfare standards, paying our farmers fairly and providing outstanding quality products."

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